How QuickReply's Founders Reclaimed 15 Hours/Week by Automating Tech Hiring

QuickReply leverages Fabric's AI to scale their engineering team without founder burnout

Table of content
Company OverviewThe ChallengeOur ApproachThe SolutionKey Metrics
Industry
Fintech
Region
Latin America
Company Size
200-500
Location
New York, USA

Overview

QuickReply is a fast-growing marketing platform for e-commerce brands. As demand exploded, their biggest bottleneck wasn't product development, it was finding the engineering talent to build it. Their challenge? Two founders spending 15+ hours weekly reviewing resumes and conducting interviews, pulling them away from critical business decisions while open tech roles sat unfilled for weeks.

The Challenge

  • Founder Time Drain: Co-founders spending 15+ hours weekly on resume screening and interviews
  • Stalled Growth: Critical tech roles open for 4+ weeks, slowing product development
  • Limited Reach: Only reviewing top 20-30 applications manually, potentially missing great talent
  • Scaling Bottleneck: Every new hire requiring extensive founder involvement in screening

"We were drowning in resumes for our tech roles. As founders, we knew we needed to hire fast, but we also couldn't afford to make bad hires. The time spent screening was killing our focus on product and strategy."

Harry Gupta
Co-Founder, QuickReply

How Fabric fit into QuickReply's Hiring Process

  • Step 1: QuickReply posts tech roles with specific technical requirements and culture fit criteria
  • Step 2: Fabric's AI evaluates every application against technical competency and startup experience
  • Step 3: AI conducts initial technical and culture interviews, assessing problem-solving and adaptability
  • Step 4: Only top-qualified candidates proceed to final founder interviews
35%
Faster product launch
35%
Faster product launch
35%
Faster product launch

Fabric in Action - Closing a Month-Old Backend Role in 1 Week

  • QuickReply had a backend engineer position open for 4 weeks
  • Traditional screening: founders reviewed ~30 applications, conducted 8 first-round interviews
  • With Fabric: AI processed 150+ applications, identified 3 exceptional candidates in first week
  • Role closed within 7 days of switching to Fabric

The Results

50%
Faster Time to Hire Across All Tech Roles
60%
Reduction in Founder Interview Hours
2x
More Applications Assessed Per Role

"Fabric worked so well for our engineering hires that we decided to use it for all roles - product managers, sales, and marketing. Now it's our default hiring process across the company."

Harry Gupta
Co-Founder, QuickReply

Ready to free up your founder time like QuickReply?

See how Fabric's AI can handle your hiring while you focus on building your business.